Willman Racing
4 Generations. 39 Years. One Legacy.
From dirt tracks to asphalt, we race with passion, purpose, and pride.
🎯 Now accepting sponsors for the 2025 season.
Our Story
Our Story
Racing Is in Our Blood
Willman Racing carries a legacy that began in the 1930s with Tony Willman - a legend in open-wheel racing. Today, Joel Willman proudly continues the family tradition as a fourth-generation driver, racing with heart and grit across Wisconsin and beyond.
About Joel Willman
39 Years of Racing Experience
U.S. Army National Guard Medic
Rookie of the Year in Two Divisions
ARCA Series Daytona Debut
NASCAR Late Model Competitor
Volunteer Firefighter Since 1991
“We don’t just race — we represent.”
Racing Achievements
Sponsor With Us
Why Partner With Willman Racing?
We promote our sponsors at races, charity events, shows, public speaking appearances, and across social media — 52 weeks a year
What You Get:
Car Decals & Brand Placement
Social Media Shoutouts
Appearances & Community Promotion
VIP Track Access (Select Tiers)
📥 Spots are limited. Let’s get your brand on the track.
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